It really is so lame to start a blog and then promptly abandon it two months in. In my defence, I’ve been working on something new.
In ways both good and bad, I usually act on gut instinct rather than methodical research. About five days after meeting Carrie McCarthy and Danielle LaPorte I rather presumptuously suggested to them that I come on board as their CEO. They’re people who act on instinct and intuition, too, and to cut a long story short each of us embraced the risk that it couldn’t work by seeing if it would.
There’s a huge amount of depth to Carrie and Danielle’s story, but what sold me most of all was something fundamental to their brand: authenticity. It’s an overused word, one that’s often self-consciously deployed without meaning or integrity. The cynic in me thinks that if someone’s trying to be authentic then they’re most likely not. But Carrie and Danielle’s business is a rare thing, shaped by the founders’ conviction that style is multi-dimensional, an agent for change that is personal and shared, that conscious consumption matters, and that understanding oneself enough to act with intent is the thing that makes life rich and full. The good news is lots of credible people already believe in what they (we, now) are doing.
Where are we taking this? Well I can’t say too much yet, except that I feel privileged to be on board, and that there’s a book, a website that will soon be relaunched, a brand with traction, and a plan to create a social space with context and meaning. More soon.
PS: If you’re wondering what all of this has to do with marketing then you should probably read this.
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