Another business I’m involved in is Orange Life, which started out as a print magazine back in 2004. We distribute about 100,000 copies of this magazine in Canada, mostly in Toronto and Montreal, but also in Calgary and Vancouver.
More recently we launched a new website, essentially a blog about design, art, culture, and a million related things, but for which we’ve tried to apply some more old school editorial principles.
Through a network of about two dozen amazingly talented writers, many of whom have written for the very best print and online magazines, we’re starting out simply by trying to find a consistent and unique voice.
We’ll see how much room there is in the blogosphere for that consistent and unique voice, particularly a voice that has nothing to do with celebrity gossip or link-baiting reactionary politics. We’ll also see how well we can translate our offline business model (selling brand advertising to the largest luxury advertisers) in the online world.
Post a Comment