I’m surprised there hasn’t been more of this kind of thing. You know, doom and gloom predictions on the state of the ad market. Paul Kedrosky’s been blogging pretty actively about the bearish bloggers metaphorically stockpiling canned food and water in their basements, but there’s not been nearly as much public anxiety about softer ad [...]
Gradual Change
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Up is Down
Only a few weeks ago predictions for online ad spending were generally exuberant. It’s just one person’s opinion, but today’s interview in the Silicon Alley Insider with Carl Fremont is a little bit sobering. Fremont heads up media buying for Digitas, who purchased about $250 million worth of online inventory in 2006 prior to their [...]
It’s the Story, Stupid
A couple of stories caught most of the Internet’s eye yesterday and today. Mark Zuckerberg’s dismal performance on 60 Minutes and the rumors about Facebook not buying Plaxo. Breaking it down, here’s what really happened:
1. VentureBeat writes provocative story about Facebook buying Plaxo, to drive traffic;
2. TechCrunch writes provocative and contradictory story about Facebook not [...]
Getting Down to Business
I had a lengthy discussion yesterday with a friend who’s a passionate advocate of web-based alternatives to the traditional office productivity suite. We were chatting about the surprised discussion in the blogosphere recently, regarding the relatively small number of US Internet users who have even tried Zoho, Google Docs or any of the many purely [...]
Influence
A few years ago I was involved peripherally with the Chief Marketing Officers Council and their initiatives on marketing performance measurement. More recently I did some consulting work for a luxury auto maker to consolidate marketing data from various online and offline channels and create a dashboard for this information. And more recently still I’ve [...]
Breaking News: Marketing Still Difficult!
Let me play devil’s advocate here… Where exactly is the evidence that the relationship between brands and consumers is changing so radically? Yes, much more diverse media inventory is available and gets populated than used to be the case, but mostly it’s filled with regurgitation of ideas and affinity to brands that has been generated [...]
Getting Started
I’m not sure why it’s taken me so long to start writing my personal blog (as distinct from blogs about my company or my beautiful daughter). Laziness, probably, and because it’s hard to find a good-looking blog template. But also, over the last few months, I’ve spent altogether too much time being annoyed by some [...]