Let me play devil’s advocate here… Where exactly is the evidence that the relationship between brands and consumers is changing so radically? Yes, much more diverse media inventory is available and gets populated than used to be the case, but mostly it’s filled with regurgitation of ideas and affinity to brands that has been generated [...]
Gradual Change
Marketing —
Category Archives: Marketing
Getting Started
I’m not sure why it’s taken me so long to start writing my personal blog (as distinct from blogs about my company or my beautiful daughter). Laziness, probably, and because it’s hard to find a good-looking blog template. But also, over the last few months, I’ve spent altogether too much time being annoyed by some [...]