We launched the new Carrie & Danielle website last night, quietly and without a lot of fuss (but thanks for the coverage, Techvibes). I’ve been through many website launches in the past and inevitably there are things you didn’t think of until the very last minute, tiny but significant differences between the staging and production [...]
Gradual Change
Social Media —
Category Archives: Social Media
Seasons in the Abyss
I’ve been watching episodes of Showtime’s Californication recently. It’s so good that it actually makes me sad, not because its plotline is tragic, but rather because so many people I know are gleefully (if inadvertently) celebrating the death of this kind of creativity, and if they get their way, relentlessly clever entertainment simply won’t exist [...]
Success Factors
Investors and entrepreneurs often pitch business models by describing them as a fresh or niche-focused take on a high profile success story. Angel investor Jeff Clavier allegedly described parenting social network, Maya’s Mom, as “Dogster for moms”, but this unfortunate example aside the point is simple: apply a business model that worked elsewhere to a [...]
It’s the Story, Stupid
A couple of stories caught most of the Internet’s eye yesterday and today. Mark Zuckerberg’s dismal performance on 60 Minutes and the rumors about Facebook not buying Plaxo. Breaking it down, here’s what really happened:
1. VentureBeat writes provocative story about Facebook buying Plaxo, to drive traffic;
2. TechCrunch writes provocative and contradictory story about Facebook not [...]
Influence
A few years ago I was involved peripherally with the Chief Marketing Officers Council and their initiatives on marketing performance measurement. More recently I did some consulting work for a luxury auto maker to consolidate marketing data from various online and offline channels and create a dashboard for this information. And more recently still I’ve [...]
Breaking News: Marketing Still Difficult!
Let me play devil’s advocate here… Where exactly is the evidence that the relationship between brands and consumers is changing so radically? Yes, much more diverse media inventory is available and gets populated than used to be the case, but mostly it’s filled with regurgitation of ideas and affinity to brands that has been generated [...]
Getting Started
I’m not sure why it’s taken me so long to start writing my personal blog (as distinct from blogs about my company or my beautiful daughter). Laziness, probably, and because it’s hard to find a good-looking blog template. But also, over the last few months, I’ve spent altogether too much time being annoyed by some [...]