The Economist hedged its bets today, predicting that advertising spending might soften in 2008, or 2009, or it might not. I actually prefer this caution to bombastically certain predictions, but further down in the story there are a couple of interesting observations. The second is paraphrased from Trevor Kaufman, CEO of WPP-owned Schematic.
Search advertising, the [...]
Gradual Change
Thoughts on marketing, branding and social media.