Funny, I was looking through the kitchen cupboards today and realized that, except for some razor blades, I haven’t bought any mainstream consumer packaged goods for a long time. I’m sure I can’t be alone. Even though profits remain healthy at the big CPG companies, it’s developing markets that are primarily driving growth.
Actually, there were [...]
Gradual Change
Thoughts on marketing, branding and social media.
branding
Big Brand Free
Breaking News: Marketing Still Difficult!
Let me play devil’s advocate here… Where exactly is the evidence that the relationship between brands and consumers is changing so radically? Yes, much more diverse media inventory is available and gets populated than used to be the case, but mostly it’s filled with regurgitation of ideas and affinity to brands that has been generated [...]