Only a few weeks ago predictions for online ad spending were generally exuberant. It’s just one person’s opinion, but today’s interview in the Silicon Alley Insider with Carl Fremont is a little bit sobering. Fremont heads up media buying for Digitas, who purchased about $250 million worth of online inventory in 2006 prior to their [...]
Gradual Change
Thoughts on marketing, branding and social media.