Google’s latest move in the offline advertising world is the tagging of print ads with barcodes that can be scanned with cellphones. Mathew Ingram thinks this one’s a bad idea, and he’s not alone.
I agree with the criticism that the act of scanning ads is awkward and vaguely ridiculous, but I’m also interested in what’s [...]
Gradual Change
Thoughts on marketing, branding and social media.
What Does the Scanner See?
It’s the Story, Stupid
A couple of stories caught most of the Internet’s eye yesterday and today. Mark Zuckerberg’s dismal performance on 60 Minutes and the rumors about Facebook not buying Plaxo. Breaking it down, here’s what really happened:
1. VentureBeat writes provocative story about Facebook buying Plaxo, to drive traffic;
2. TechCrunch writes provocative and contradictory story about Facebook not [...]