I’m surprised there hasn’t been more of this kind of thing. You know, doom and gloom predictions on the state of the ad market. Paul Kedrosky’s been blogging pretty actively about the bearish bloggers metaphorically stockpiling canned food and water in their basements, but there’s not been nearly as much public anxiety about softer ad [...]
Gradual Change
Thoughts on marketing, branding and social media.
growth
Up is Down
Only a few weeks ago predictions for online ad spending were generally exuberant. It’s just one person’s opinion, but today’s interview in the Silicon Alley Insider with Carl Fremont is a little bit sobering. Fremont heads up media buying for Digitas, who purchased about $250 million worth of online inventory in 2006 prior to their [...]