It really is so lame to start a blog and then promptly abandon it two months in. In my defence, I’ve been working on something new.
In ways both good and bad, I usually act on gut instinct rather than methodical research. About five days after meeting Carrie McCarthy and Danielle LaPorte I rather presumptuously suggested [...]
Gradual Change
Thoughts on marketing, branding and social media.
Marketing
And now for something completely different
When Marketing Isn’t Enough
I went to my local drugstore today to pick up razor blades. I wasn’t shocked by the price so much as I was by the realization that it’s taken me this long to be shocked by the price. $32 (taxes in) for eight blades, or $4 per blade. I poked around the web and found [...]
What Does the Scanner See?
Google’s latest move in the offline advertising world is the tagging of print ads with barcodes that can be scanned with cellphones. Mathew Ingram thinks this one’s a bad idea, and he’s not alone.
I agree with the criticism that the act of scanning ads is awkward and vaguely ridiculous, but I’m also interested in what’s [...]
Someone Else
I’m a car guy, although sadly one without the resources to fill his driveway with exotics. In fact just to get my one and only vehicle into my tiny garage I have to perform an intricate backing up maneuver, with the odds of knocking off a wing mirror or two standing at about 50/50. But [...]
Getting Down to Business
I had a lengthy discussion yesterday with a friend who’s a passionate advocate of web-based alternatives to the traditional office productivity suite. We were chatting about the surprised discussion in the blogosphere recently, regarding the relatively small number of US Internet users who have even tried Zoho, Google Docs or any of the many purely [...]
Influence
A few years ago I was involved peripherally with the Chief Marketing Officers Council and their initiatives on marketing performance measurement. More recently I did some consulting work for a luxury auto maker to consolidate marketing data from various online and offline channels and create a dashboard for this information. And more recently still I’ve [...]
Breaking News: Marketing Still Difficult!
Let me play devil’s advocate here… Where exactly is the evidence that the relationship between brands and consumers is changing so radically? Yes, much more diverse media inventory is available and gets populated than used to be the case, but mostly it’s filled with regurgitation of ideas and affinity to brands that has been generated [...]