Google’s latest move in the offline advertising world is the tagging of print ads with barcodes that can be scanned with cellphones. Mathew Ingram thinks this one’s a bad idea, and he’s not alone.
I agree with the criticism that the act of scanning ads is awkward and vaguely ridiculous, but I’m also interested in what’s [...]
Gradual Change
Thoughts on marketing, branding and social media.
measurement
What Does the Scanner See?
Influence
A few years ago I was involved peripherally with the Chief Marketing Officers Council and their initiatives on marketing performance measurement. More recently I did some consulting work for a luxury auto maker to consolidate marketing data from various online and offline channels and create a dashboard for this information. And more recently still I’ve [...]