Investors and entrepreneurs often pitch business models by describing them as a fresh or niche-focused take on a high profile success story. Angel investor Jeff Clavier allegedly described parenting social network, Maya’s Mom, as “Dogster for moms”, but this unfortunate example aside the point is simple: apply a business model that worked elsewhere to a [...]
Gradual Change
Thoughts on marketing, branding and social media.
Social Media
Stating the Obvious
I’m surprised there hasn’t been more of this kind of thing. You know, doom and gloom predictions on the state of the ad market. Paul Kedrosky’s been blogging pretty actively about the bearish bloggers metaphorically stockpiling canned food and water in their basements, but there’s not been nearly as much public anxiety about softer ad [...]
Breaking News: Marketing Still Difficult!
Let me play devil’s advocate here… Where exactly is the evidence that the relationship between brands and consumers is changing so radically? Yes, much more diverse media inventory is available and gets populated than used to be the case, but mostly it’s filled with regurgitation of ideas and affinity to brands that has been generated [...]